“Erik made the whole process easy. We have a site that’s not just good-looking but real easy to update. We’ve already seen new traffic and couldn’t be happier!””
Dru Z
Anok Studios
Tailored Web Design and SEO Solutions
We offer customized web design and SEO services to fit your business needs. From the start, we focus on creating websites that rank high and engage your audience.
Helping businesses succeed online since 1993
At Rank By Design, we specialize in creating affordable, high-performing websites that rank well on search engines. Based in Bend, Oregon, we have been helping businesses succeed online since 1993.
Our web design and SEO services transform your ideas into websites that attract and convert customers. We feel it's all about engaging with others, fostering partnerships, and sharing valuable content. These are essential for creating meaningful connections. Ultimately, it's all about helping others succeed.
Building a website?
Are you overwhelmed with where to start? Download our 20-point checklist to keep you focused on the steps you need to take. Don't be caught without it!
Get the checklistOUR 5 STEP APPROACH TO WEBSITE DESIGN
Our Website Design Process
At Rank By Design, a successful website is built on a strong strategy, content, and design foundation. Whether you need help with a single step or the entire journey, we support you. The choice is yours—partner with us as much or as little as you need.
- Step 1:
SEO Research
We dive deep into competitive analysis, keyword research, and understanding your target audience. These essential first steps set the stage for your website's success.
- Step 2:
SEO-Based Content Strategy
Delivering the right content to the right people at the right time is critical. Our content-first approach and branding will ensure your site stands out with exceptional copywriting and graphics integral to your SEO strategy.
- Step 3:
SEO-Driven Site Architecture
We structure your site with user flow, linking strategy, and URL organization in mind, laying the groundwork for strong future SEO rankings.
- Step 4:
Build for SEO & Usability
We develop websites with SEO-focused design and seamless usability at the core. Using platforms like Webflow, WordPress, or Shopify, we ensure your site not only looks great but functions perfectly to meet your business goals.
- Step 5
Support, Analytics & Marketing
After launch, we train your team to manage updates and monitor performance. We keep the site optimized for SEO and boost traffic with targeted campaigns and marketing strategies to help your business grow continuously.
WHAT USERS SAY
Customer experiences
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My Journey: From Blogs to Full Websites When I started using WordPress, it was mostly considered a blogging platform. Few people were trying to use it to build an entire website beyond a simple blog at that time. However, I was intrigued by the possibilities....
Read MoreHow to optimize for local search results: Using Example Bend, Oregon
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Read MoreShopify versus WordPress
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Read MoreAVOID THESE WHEN BUILDING A WEBSITE
Five reasons websites fail
Design without upfront SEO is like building a road to nowhere—no traffic, no clear direction, and frustrated users who won’t stick around."
Lack of SEO Planning
Building a site without upfront SEO will not attract the right traffic. No amount of design can fix a site that search engines can’t find.
Unclear Messaging
If visitors can’t quickly understand the site’s offerings or purpose, they will leave. A clear message and intent must be baked into the design process, not added later.
Poor Navigation
A confusing site structure frustrates users and drives them away. If visitors can’t find what they need quickly, they’ll exit, harming both user experience and search rankings.
Missing Calls to Action
Sometimes, simplicity is key. A single, clear call to action on each page avoids confusion and guides visitors toward the desired outcome—whether it’s making a purchase, signing up, or learning more.
Lack of Authority
Without authoritative content, Google won’t recognize your expertise, hurting your rankings and visibility in search results.
