Yahoo! has just recently changed the game in the search engines. Recently _Yahoo dropped Google_ and has started testing its own Search Engine Technology (mid Feb, 04). Although not yet available worldwide, Yahoo predicts a major change using its own *enhanced algorithm* built over the of technology from Inktomi (remember HotBot?) and marks an unofficial end to its partnership with Google, which dates back to October 2002.
Yahoo has said that this changeover will mean _Yahoo_ will be directly responsible for *more than half of all searches* conducted in the United States.
Yahoo says consumers will continue to see improvements to *Yahoo’s search technology* in addition to advancements in _search personalization_ and other user features. Stay tuned!
