Implementing Search Engine Optimization after you have completed your site is really a backwards approach to web design. Your SEO Strategy should always be in the forefront of your mind before, during and after you have designed your site.
Many factors come into play such as storefronts, custom page objects and dynamically driven content – these all need careful analysis and testing in order to make sure they are search engine friendly.
In addition the structure and overall layout of the site, the way top and side navigation will work, the usability, even the external and internal linking structure all need to be discussed in great detail.
Avoid designing the website first and putting off optimizing until afterwards. Remember, a great looking website is important but is worthless if no one ever sees it or can’t navigate through it.
Your site development timeline might look something like this:
- Analyze keywords
- Start content
- Discuss theme
- Launch a testing site
- Develop strong internal linking
- Launch final and promote
So as a general rule of thumb, never start working on site design before a SEO and content strategy is in place first. It’s very common that site developers always seem to skip over content until the end of development.