SEO … you either love it or hate it. Just like biking uphill, you have to work hard sometimes to get to the top. The same goes for search optimization- organic search engine rankings and getting natural steady flow of incoming traffic from Google, sometimes takes little patience and a whole lot of dedication. But the rewards are worth the effort.

Now days more and more small online business are beginning to take interest in SEO, but many don’t know exactly where to start. Many become frustrated and give up altogether and try paid traffic.

Recent studies show that 100% of people looking for products and service are always willing to click on an organic search engine result, but only a mere 10% – 30% are willing to click on a sponsored link.

Plain and simple, web searchers trust Google’s organic results and in turn these visits convert to more sales than paid listings due to higher click rates. Think about the way you, yourself search, aren’t you more likely to trust a organic listing vs some paid ad?

Yes, it is true that competitive keywords seem impossible to achieve better search engine rankings, but using more long-tailed keywords is where most beginning SEO’s fail to start. As well many just plunge into it too darn fast without a clear SEO strategy in place or some sort of goal in mind.

Improving you organic search engine rankings is a challenge, but with the proper technique and a few SEO tools, higher ranking, traffic and more conversions will eventually happen!