When you’re just getting started with SEO, building high-quality links can feel overwhelming. But trust me, it doesn’t have to be. Dan Thies’s SEO Book along with his video series and Link Liberation class, released over 10 years ago, breaks it down into practical steps that anyone can follow. Even though it’s been around for a while and looks a bit ragged on my book shelf, its advice on creating link-worthy content, building relationships, and leveraging linkable assets remains incredibly relevant today. These aren’t just techniques—they’re ways to create value and build trust in your niche. Ready? Let’s dive in together.
Creating Link-Worthy Content
The idea here is simple: create something so good that people naturally want to link to it. Sounds great, right? But how do you actually do it?
Start by thinking about your audience. What do they need? Maybe they’re struggling with a problem you can solve, or they’re looking for in-depth knowledge about a specific topic. Your job is to deliver that in a way that’s unique and engaging.
Here are a few ideas to get you started:
Write a Guide: Imagine your audience asking, “How do I do this?” Then create a detailed guide that answers that question step by step.
Share Original Insights: Do some research or gather data, then share your findings. People love fresh perspectives.
Get Visual: Infographics or videos make information easier to digest—and more shareable.
Don’t overthink it: Your goal is to create content that’s useful, valuable, and just plain good. When you do, other websites will see it as something worth linking to.
Building Relationships
This part is less about the technical side of SEO and more about connecting with people. Honestly, it’s kind of fun once you get the hang of it.
Start small. Join forums, Facebook groups, or online communities where people in your niche hang out. Participate in discussions and share your thoughts. Don’t be salesy—just be helpful.
Once you’ve made some connections, think about how you can collaborate. For example, you could guest post on someone’s blog or invite them to write for yours. Or maybe you team up on a project, like a podcast episode or a webinar.
Here’s the magic: when you build genuine relationships, people are more likely to link to your content. Why? Because they know you and trust the value you bring to the table. It’s a win-win.
Leveraging Linkable Assets
This is about creating something so useful that people can’t help but share it. Think tools, templates, or even a killer checklist.
For example, let’s say you’re in the marketing space. You could create a pre-formated question and answer template to help you create content ideas. Or if you’re in design, maybe you offer a collection of editable graphics. These are your “linkable assets.”
The key is to make these resources easy to use and genuinely helpful. Once you’ve got one, promote it! Share it on social media, send it to your email list, and reach out to bloggers who might find it valuable.
Here’s the thing: people are always on the lookout for resources to share with their own audience. If you can provide something valuable, they’ll happily link to it.
My Final Thoughts
Link building can seem like a lot at first, but if you focus on these three areas, you’ll start to see results. Create content that’s worth linking to, build relationships with people in your niche, and make resources that others will love. Take it one step at a time—you’ve got this. And remember, SEO isn’t just about tactics. It’s about creating value and building trust. When you do that, the links (and the success) will follow.
Why Is SEO Book Still Relevant Today?
Although SEO Book was released over 10 years ago, its core principles remain timeless. Thies focuses on strategies that go beyond quick fixes or hacks. Instead, he emphasizes creating value, building trust, and forming connections—approaches that align perfectly with how search engines like Google prioritize user-focused, ethical practices.
Engaging in communities, fostering partnerships, and sharing valuable content seem to be key to creating meaningful connections. It’s all about helping others succeed, isn’t this still revalant even today?
What makes the book particularly relevant today is that SEO hasn’t fundamentally changed. Yes, algorithms evolve, but high-quality content, meaningful relationships, and valuable resources continue to drive success. These principles are evergreen, making SEO Book (and other PDF Guides written by Dan) a resource that’s just as valuable now as when it was first written.