Creating web pages is easy with a content manager such as WordPress. Pages automatically post and get categorized with related content.
But sometimes you may need even more control over how your post are organized besides just using Categories for every post. This is where using Tags come into play.
Tags allow specific entries to grouped together into even smaller subsets. For example lets say I have written a new post on my site about a Linking SEO tool I use. So after finishing it, the first this I so is file it under a general Category called Tools.
But now I feel it needs even more clarification and that the category Tools is a bit too generic. So instead of creating another category, I assign it a Tag called Internal Linking Tool. What this does is create a main page listing for any entry with a tag called Internal Linking Tool.
Its this kind of link/content relationship that will boost your rankings with Google. This is because the main page listing which holds all the post relating to Internal Linking tools will over time will begin to build a heavier importance because of the number of links pointing to it.
In addition to having a main page about Link Building, at the end of each posts there will also be a Tag titled Internal Link Tools pointing to the main page. Internal link building will Tags will not only improve your rankings over a period of time but will serve as helpful way for your readers to explore related pages within your site.