Driving more traffic to your web site is important, but what lies beneath it all is good quality content. Maintaining good quality content ensures your business will remain stable and profitable over the long term.
Your customers and visitors are on a simple mission. They want to find and learn about your product or service that will in turn answer and solve their problem. These visitors are quickly scanning for an answer and will leave your site on a whim.
The analogy of a good site could be thought of as this: Imagine your visitors jumping from stone to stone to get across a small creek. The creek (good quality content) and the stones (the quality links) are the only way to get across to the other side (the solution or answer they are looking for).
Your job as an SEO is to make sure that the creek (the content) is interesting and enjoyable, and most important provide enough stones (good links) to keep the visitor from turning back or worse yet slipping and finding a better way to cross altogether (your competitor).
The SEO’s goal is not only to optimize but at the same time organize the content. By clarifying what your are trying to publish on a given page you are both optimizing (for Search Engines) and streamlining the page (for your customers) so they get to your content quickly without even thinking about it.
A tip: While you build content for your site, keyword phrases must always be at the back of your mind. First identify the keywords and phrases relating to the your content, then lead your visitor to the desired page where they will
take some action.
To find out more about our services see examples of client results or learn how to create content easily. We can setup and design a site where you can execute your Search Engine Marketing strategy easily!
