Proper linking not only strengthens your internal navigation and site theme, but clearly explains to the user what’s to be expected after a click has been made.
For example, anchor links such as “click here” or “read more” should be replaced by rich keyword text what’s included in content of the target page.
By using relevant keywords in your linking text really can make a huge difference if used properly. You will automatically be rewarded with better page results and ranking if you carefully construct meaningful and relevant internal links.
My internal linking tool
DigMyLink is a internal linking tool that compares the keywords used in anchor text to the resulting target page.
It focuses on your internal linking structure and allows you to check the relevancy of the links and pages they point to.
Internal links are highlighted in green. Hover over your links and a info window will appear. External links are ignored by DigMyLink and are shown in orange.
If your anchor text points to a page with a matching or similar title and content, then your pages will naturally become more important to the search engines.
Using keywords in your linking text can really make a huge difference if used properly. You will automatically be rewarded with better page results and ranking if you carefully construct meaningful and relevant internal links.