SEO … you either love it or hate it. Just like anything else, you have to work hard sometimes to get were you need to be. The same goes for search optimization- organic search engine rankings and getting natural steady flow of incoming traffic from Google, sometimes takes little patience and a whole lot of dedication.
Now days more and more small online business are beginning to take interest in SEO, but many don’t know exactly where to start. Many become frustrated and choose Pay-Per-Click (or PPC) as a way to market their site.
Recent studies show that 100% of people looking for products and service are always willing to click on an organic search engine result, but only a mere 10% – 30% are willing to click on a sponsored link.
Plain and simple, web searchers trust “Google’s organic results”:http://rankbydesign.com/google-part1.htm and in turn these visits convert to more sales than paid listings due to higher click rates. Think about the way you, yourself search, aren’t you more likely to trust a organic listing?
Yes, it is true that competitive keywords seem impossible to achieve “better search engine rankings”:http://rankbydesign.com/better-search-engine-ranking.htm, but using more long-tailed keywords is where most beginning SEO’s fail to start. As well many just plunge into it too darn fast without a clear SEO strategy in place or some sort of goal in mind.
I am not going to lead you to believe that improving organic search engine rankings is a simple task, but with the proper CMS and a few SEO tools, higher ranking, traffic and more conversions will happen!