Below are some quick tips on how to optimize your pages for your visitor as well as the the search engines … (inspired by one of my favorite books “Don’t Make Me Think”:http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107).
*Provide keypoints with keywords!*
Most of your visitors really don’t have time to read though all your content. Whenever possible provide highlights using related keywords about your page topic. Use keywords that make sense to your page optimization goals as well.
*Design for the visitor and optimize for the search engines*
When your visitors get stuck so will the search engines… they need to get to more content quickly. So when creating content for your website – focus on both “web design”:https://www.rankbydesign.com/seo-strategy.htm and optimization pages at the same time.
*Optimized, related, internal links*
Provide optimized, related, “internal links”:https://www.rankbydesign.com/analyze-anchor-text.htm that lead to more info. Not only is this good for the search engines – but they provide a path for your customer to find more about your products and services.
*Optimize the page structure*
Make sure your pages are as clear as possible and well structured with “optimized headings”:https://www.rankbydesign.com/optimizing-header-tags.htm. Again, develop your web pages for both the search engines and your visitors.
*Simplify, Simplify, Simplify*
Simplicity is the key… remember not to overdo your page content. Keep things short and to the point. If you topic is too complicated, provide more “subpages, tags and internal links”:https://www.rankbydesign.com/page-rank-themes.htm to them in order to break it down further.