*Backlinks* are the links coming from other sites or even pages within your site *that point to a given page*. These are also referred to as external links.
You _external link popularity_ plays an important role in how you rank with other sites. The more popular you are (links pointing to you), the better your site will rank with the search engines.
So what’s the easiest way to find out how many sites there are linking to yours?
Check out a free SEO Tool called the “Ahrefs”:https://ahrefs.com – to track your backlinks,. It will show many factors in how to analyize incoming links including:
* Positions Explorer
* Links count
* Anchor Text
These are all important indicators that determine of the quality and effectiveness of the external links that point to your site.