If you were to pick two important SEO factors that will make your site get noticed by Google what would those be?
While it might seems obvious they are:
- Content including the Page Title
- Links including both internal and external
Tip: It is super important when creating a page to stay focused on SEO while constructing it.
In this post let’s talk about how to properly create a title and a link using good content.
How to optimize content around Titles and Links?
When you are writing content try to vary the content around your links and even in order to reinforce your optimization. For example often a Title with only the keywords themselves are less effective than the Title with related or supporting content around that.
For example a page about SEO Optimization might use this title:
<Title>SEO – a great way to get traffic</Title>
but consider experimenting using this alternative:
<Title>SEO Factors | Proper Optimization Strategies</Title>
Now we have not only split the keyword phrase but we’ve added some supporting keywords and useful info as well. With on page links its just like your titles but at a much larger scale. Place the primary focus on the page with a handful of themed keywords which in turn backup the primary keyword you wish to rank for.
What are contextual links?
When you search for something on Google, it uses complex algorithms to determine which pages are the most relevant and useful for your query. One of the factors it looks at is the titles and links pointing to a particular page.
But here’s the catch: Google doesn’t just look at the titles and links themselves. It also looks at the content surrounding those links on the page and also the page it is linking to. Why? Because this gives it a better idea of how the two pages fit together.
This is called a contextual link – which is a hyperlink placed within the body of a web page’s content and is surrounded by relevant text. Additionally, contextual links can improve a website’s search engine rankings by providing relevant internal and external links that help search engines understand the content of a website.
Think about it this way: if I link to a page about dog grooming, but the text and paragraphs around the link is all about cat food, Google is going to be a bit confused. And a link about cats going to a page about cats won’t help either.
How does Google look at a link placed in a footer?
Google looks at footer links and contextual links differently as contextual links are generally considered to carry more weight in terms of SEO value. This is not to say footer links are not important. They too have their place.
Footer links can provide value in terms of navigation and user experience, but they are generally considered to be less valuable from an SEO perspective. Google sees footer links as being less relevant than contextual links, which are embedded within the body of the content.
Contextual links, on the other hand, are links that are embedded within the body of the content on a webpage. And it’s these links are typically more relevant to the content of the page and are seen as being more trustworthy by Google. Contextual links are also more likely to be clicked on by users, as they are integrated into the flow of the content and are more visible to readers.